Archives for advertising

Go Local: Putting Press Releases to Work in Book Promoting

For all writers, but particularly for self-published or indie-published authors, book promoting is crucial to success. Writers will find as many differing opinions on how best to bring attention to their books as they did on ways to write their work. Though this often contradictory advice can be maddening, it makes sense. Everyone will find certain writing techniques and certain promoting platforms that work best for his or her style and book. No, You’re Not National News…Yet One promotional tool that I’ve heard a few authors knock recently is press releases. Their complaints are legitimate, but only because they seemed
Read More

A tale of two indies

Once upon a time, there were two indie writers, Mary and Jane. They were writing books, publishing them through small press, and promoting them through social media. Their main difference was their attitudes. Mary was negative about everything. Jane was positive about everything. Mary hated promoting her book. When she tried writing blog posts, it came out mean and horrible. Her tweets pulled people down. And let’s not even talk about what memes she posted on Facebook. Jane, on the other hand, was positive. She advertised her book in social media, making use of her circle of friends online. She
Read More

How to Develop an Emotion-Evoking Elevator Speech

We know you’re emotionally charged when it comes to your book. Every author is! By the time you’re reaching out to publishers, agents, or editors, you’ve hopefully put your TIME, blood, sweat, and probably tears as well into carefully crafting the “perfect book.” After that, it would be a challenge for you to NOT be emotional about it. No one else has that luxury—and no one else cares how emotional it was for YOU. They care about how it can be emotional for them. It’s a big challenge to make your audience react emotionally. The biggest challenge? Making publishers, agents,
Read More

Six Tips for a Memorable Book Trailer

To make this simple, let me say this: Book trailers are not, and should not, be movie trailers. The two medium are far too different and shouldn’t be sold in the same way. Books are a personal experience. No one can really read a book with you. Reading asks you to interpret and imagine the text in a way that no one else will. And as such, the reader needs the freedom to be able to imagine their own version of the story, and make it come to life in their mind’s eye. A movie is a totally different experience.
Read More

Indie Blogging 101: Creating Effective Posts

Everyone comes to the network with a different level of experience on the web. In the last post I shared the basics of what a blog is and how to create one. Now I’d like to talk a little about creating posts. The WordPress Platform In blogging, articles are called “posts”. The Indie Writer’s Network runs on the WordPress platform, one of the most popular blogging platforms available online today. Because it runs on WordPress, if you’ve ever had a WordPress blog, you’ll find that it works in much the same way. It also means that you can easily import
Read More

Talk Radio for Indie Writers

On Saturday, February 18th, I had an experience completely new to me. I was a special guest on a radio talk show. The talk show is part of the Indie Author How-to site, which is part of the TalkShoe network. The live session lasted two full hours. I had no idea what to expect, and, I must admit, that I was a bit nervous thinking about it beforehand. But the entire broadcast turned out to be quite enjoyable, in large part because of the wonderful host, Lakisha Spletzer, and her two wonderful co-hosts, all three of whom made me feel
Read More

Can Authors Get Effective Online Marketing for Free? | Phyllis Zimbler Miller

I spoke to yet another prospective book author who thought her idea for a book could be very successful. At the same time she explained that, in order to save money, she had built her professional website from a template and had only hosted blogs. Now the truth is that an author can get effective marketing online for free — if that author is willing to put in the time and effort learning as much as possible about effective websites, blogging and social media sites. Here is part of the email I wrote to this prospective book author: I was
Read More