Kerri Farrell Foley

When did you begin indie publishing?

I’ve been writing and publishing online since 2009. I started my work as a literary magazine editor at Crack the Spine 3 years ago.

How did you make the choice to go indie?

My decision to independently publish my first novel “In the Margins” was fueled not by disdain for the mob mentality of traditional publishers, but by my work as a literary editor. I receive dozens of short fiction and poetry submission everyday and in perusing the bio statements of many writers, I noticed a theme. Many of them were “currently seeking representation” or “hoping to find a publisher” for completed books. And these writers were good! Their voices were solid, their themes were right on point and I found it impossible to believe that Random House wasn’t beating down their doors, begging to publish their books. But such is the nature of traditional publishing these days. As profit margins on books go from razor-thin to virtually non-existent, I suppose it is difficult to blame the big publishing houses for seeking work mainly from already established authors… difficult, but not impossible.

Ironically, the same technology developments responsible for creating the traditional publishing black hole also created a new avenue for independent writers. Behold! The glorious world of self-publishing. It’s not a dirty word. It’s not a failure to attract the attention of a Big-Six Publisher or a slick agent. It is, quite simply, a necessary and logical step for an emerging writer. Many writers shy away from self-publishing as it has been labeled a form of “vanity” publication. But I see it as the path of least resistance between an unpublished life and what should be the ultimate goal of a writer: to have people read your work. If a writer is harboring secret illusions that his book will be a runaway bestseller and inevitably land him a six figure contact and a movie deal, then self-publishing probably isn’t for him. But for those of us who keep our goals simple and pure, independently publishing a book is a natural solution.

That has been the most satisfying part of independently publishing my novel. I am able to go through each day knowing that people are reading my work. By stripping away the “dreams” and focusing on manageable “goals,” I was able to redefine my place in the literary world. I’m not a Big-Six Darling. I’m a proud and vocal member of the fastest growing movement in literary history; I’m a published writer who did it on my own terms.

What do you enjoy most about being an indie author?

I like the editorial freedom to write what I truly believe needs to be said, instead of making editorial decisions based on marketability. I also love the community and support found online with fellow indie authors.

What do you think is the hardest part of being an indie author?

Keeping up with changing technology has always been a challenge. It’s easy to find a rut that works fairly well as far as promotion goes, and eventually, progress plateaus. Researching and utilizing new means of growth is challenging, but so beneficial.

What advice do you have for new indie authors?

Be true to yourself. Don’t write against your style or your conscience just to produce something you think people ‘want.’

If you had it to do over again, would you choose to go indie? Why/why not?

Absolutely. Being a part of the independent writer community as both a writer and an editor has been the most gratifying experience of my life.

We’d like to thank Kerri Farrell Foley for sharing her time and expertise with us. If you’d like to learn more about this writer and her books, please visit her website at