Archives for Self Publishing

Customize the Headlines of Your Cost-Per-Click KDP Ads

  Sometime back in January, Kindle Direct Publishing launched its new pay-per-click advertising campaign through Amazon Marketing Services. The service is only available for any KDP select titles, meaning, they must be exclusive through Amazon. I decided to try out campaigns for both of my e-books that were already in KDP select and KDP Unlimited. Some said that this would put indie books in the big leagues, while I think it’s more like the minor leagues. Why? Because the ads are so small, not much bigger than one square inch and with very little information: The title, the number of
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The designer who designed the cover of “The Tree’s Sister”

DELHI: She can be called an innovative person with a great power of imagination. Meet Sonakshi Sharma, a Delhi girl who has designed the cover of the book – “The Tree’s Sister” written by Ankit Singh. She is also a professional photographer in addition to this. The cover page of this book is being widely appreciated by the readers. The story is based on the emotional bonding between a 5-yr old little girl Shruti and the Neem tree. “Due to the theme of the book being based on nature/environmental, I selected the colour combination .i.e. Yellow & Green. The whole
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Self-Published Titles Hitting the Virtual Stacks

Another reason not to be exclusive! There’s no doubt that indies and self-published authors have made headways in recent years, and are finally getting their due. While I’m late to this – I would probably be late to my own funeral – libraries and educational institutions are getting their hands on self-published and indie titles including e-books and audio books. Why is it important to have your book in libraries? It’s a mode of discovery. According to a phone survey of 2,986 Americans ages 16 and older conducted in 2011, and subsequent surveys conducted in 2012, of Americans that read
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Prosodies, Threnodies, And Maladies

The indie-writers movement is a thing of great internal variety. Indeed, the one thing we have in common is that we publish our own crap. However, our offerings do display some differences, statistically at least, from the drivel that Pub World puts out. In particular, Pub World fiction puts more emphasis on style than does indie fiction. Indies tend to emphasize plot and excitement. That cleavage probably derives, at least in part, from the reason we write: the kinds of stories that thrilled us as readers have become rare among Pub World offerings. That’s certainly part of my motive power:
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On Reviews

The online book review has come to be a matter of some controversy. Many reviews are unmoored from any standard of evaluation, while some are plainly meant to wound. Here are some thoughts about producing a review the prospective purchaser will find useful.
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Should we stay Amazon-Exclusive or spread the net?

Lately there’s been a lot of hoopla over Kindle Unlimited and the way Amazon is apparently intent on screwing over its authors. You know–those people who used to spend a fortune on books now spend 10 bucks a month for all the books they can get their sweaty mitts on. And this is great for the reader! But while folks with .99 cent books are making good money on KU, anybody with higher price points are seeing their income halved. And oh, the weeping and wailing, the gnashing of teeth, the consumption of chocolate. Hugh Howey observed, Amazon was a
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A Second Life for a First Novel, Using Professional Editors

Anyone paying attention knows that the book publishing industry is undergoing tremendous change.  The result is that a book you see on the shelf of a bookstore, or at a reading, may have been produced by an entire team of publishing professionals in New York, or a team of professionals working independently for a self-published author. Increasingly, when done well, it’s impossible to tell the difference between these two efforts.  
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