Archives for Marketing

Customize the Headlines of Your Cost-Per-Click KDP Ads

  Sometime back in January, Kindle Direct Publishing launched its new pay-per-click advertising campaign through Amazon Marketing Services. The service is only available for any KDP select titles, meaning, they must be exclusive through Amazon. I decided to try out campaigns for both of my e-books that were already in KDP select and KDP Unlimited. Some said that this would put indie books in the big leagues, while I think it’s more like the minor leagues. Why? Because the ads are so small, not much bigger than one square inch and with very little information: The title, the number of
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A Second Life for a First Novel, Using Professional Editors

Anyone paying attention knows that the book publishing industry is undergoing tremendous change.  The result is that a book you see on the shelf of a bookstore, or at a reading, may have been produced by an entire team of publishing professionals in New York, or a team of professionals working independently for a self-published author. Increasingly, when done well, it’s impossible to tell the difference between these two efforts.  
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Booktrack. To boldly go where no book has gone before.

  Last year I wrote a blog post called What’s all the noise about Audiobooks? while exploring new platforms for self-published authors. The main issue that many authors such as myself encountered were twofold: creation and distribution. This weekend I discovered an entirely new platform that sets up no barriers to any and all authors. Booktrack, soundtracks for books, is an entirely new platform that while some others from what I understand have tried to accomplish but only Booktrack has been able to do well. Like audio books, it allows readers to be immersed into a story by adding a
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Setting Up a Facebook Author Page

I’ve been trying to decide whether to set up a Facebook Author page for my writing. I have a website, a personal Facebook account, a LinkedIn account and a Twitter account. I also dabble in Google+, but I really haven’t figured out how to use it yet so my apologies if I have inadvertently not added you to my circles yet (or done anything else that is egregiously against Google+ etiquette). To date, I have kept most of my writing information and updates confined to my website and Twitter account with some erratic and unskilled use of Google+ on the
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Are Genre categories stifling your sales?

  WARNING: Do not read unless you have already eaten!   Forget what you ever thought you knew about books. Why? Because YOU don’t decide what you read… Empirical Science does! A sweeping statement, perhaps… or is it? Let’s examine one of the most frustrating problems an author can face in today’s writing paradigm. And before I continue, I should make clear I’m not talking just about Traditional Publishing. Now IMAGINE for a moment you find yourself in a supermarket; we’ve all been there, right. You entered without any clear idea of what you were going to buy; no shopping
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Learning to Write For Your Audience

There is a big difference in writing what is in your heart and writing what people will read.  It’s a tough lesson that most writers never learn and spend many years wondering why they are not able to get published. They are writing for themselves and not for their audience.  The tricky part is how to incorporate your passions, your opinions, and the impression you want to leave on the world in a way that can also be published and eaten up by a literary audience.  Writing about a broken heart, your childhood, that fight you had with your best
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