Posts by Heidi Loney

Customize the Headlines of Your Cost-Per-Click KDP Ads

  Sometime back in January, Kindle Direct Publishing launched its new pay-per-click advertising campaign through Amazon Marketing Services. The service is only available for any KDP select titles, meaning, they must be exclusive through Amazon. I decided to try out campaigns for both of my e-books that were already in KDP select and KDP Unlimited. Some said that this would put indie books in the big leagues, while I think it’s more like the minor leagues. Why? Because the ads are so small, not much bigger than one square inch and with very little information: The title, the number of
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Self-Published Titles Hitting the Virtual Stacks

Another reason not to be exclusive! There’s no doubt that indies and self-published authors have made headways in recent years, and are finally getting their due. While I’m late to this – I would probably be late to my own funeral – libraries and educational institutions are getting their hands on self-published and indie titles including e-books and audio books. Why is it important to have your book in libraries? It’s a mode of discovery. According to a phone survey of 2,986 Americans ages 16 and older conducted in 2011, and subsequent surveys conducted in 2012, of Americans that read
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Booktrack. To boldly go where no book has gone before.

  Last year I wrote a blog post called What’s all the noise about Audiobooks? while exploring new platforms for self-published authors. The main issue that many authors such as myself encountered were twofold: creation and distribution. This weekend I discovered an entirely new platform that sets up no barriers to any and all authors. Booktrack, soundtracks for books, is an entirely new platform that while some others from what I understand have tried to accomplish but only Booktrack has been able to do well. Like audio books, it allows readers to be immersed into a story by adding a
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Better Yet, Write That Novel!

Hey folks! Today we’re at the hallway mark of National Novel Writing Month (http://www.nanowrimo.org). If you’ve taken on this challenge for yourself, you’ve probably doing everything in your power to stop procrastinating and actually write those 50,000 words by the end of the month. In my latest moment of procrastination, I read with delight Chuck Wendig of Terrible Minds most recent blog post: When Haters Give You Lemons (http://terribleminds.com/ramble/2013/11/12/the-nanowrimo-dialogues-when-haters-give-you-lemons/). Seriously, if you haven’t read this guy’s blog, you’re really missing out. Not only is he a great writer with a unique style, but he is also hilarious and candid at
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Beta Blues

Some days I feel like a long, suffering artist, feeling sensitive, taking everything personally and lashing out at everyone, mostly my husband. For the most part, I have been restrained, taken my lumps, and moved on. But for some reason, I can’t unstick myself from this mood. It all started several weeks ago with my beta readers. I have been trying to decide if this was a good way to go or not. Other writers have met success with betas, and I did try to use them back when I penned Ravenous. Many of the betas failed to give me
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Guest Post: Inspirational Post for Indie Writers

This week has been an unusually difficult week for me.  It is so close to the release of my debut novel, Ravenous, that I am getting opening night jitters.  Like a tech week from hell, I hope that my bad dress rehearsal means a successful dress. (Sorry for the bad theatre puns, I come from that world) It all began with some very negative, maybe constructive criticism of my book, just two weeks away from release.  I know that not everyone will love it (or like it, might even hate it) but the critique meant a whole new restructuring of
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Why the Bad Rap, Indies?

It’s Saturday, and I’ve spent much of my day drinking coffee, so maybe that’s why I’m a little on edge. Did I mention that I love coffee? It goes hand in hand with writing, don’t you think? Unless you prefer tea, and then tea is a better option. Now on to the real purpose of my article. Did you query your indie novel before you decided to forget about it and go it alone? Well, that taste of query has been with me all day as I try to approach the unapproachable book blogger. I’m not trying to be divisive,
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Book Marketing on a Dime

I think that all Indie authors can agree, that a large part of your job as an author is to get out there and build your author platform. There are many great ways to accomplish this, but most of us don’t have deep pockets to run expensive book launches or advertising campaigns. Here are some tips that I have used to get my message out there as cheaply (without looking cheap, that is): Social networking. Most of you have this hands down, but if you don’t, you need to start now, long before your book release. Everyone has their favourite,
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The Business of Writing

Before I started writing, I ran a start-up business as a sole proprietor and learned very quickly that part of the job, as dull as it might get is keeping good books, book keeping books that is.  As an indie writer, the thought might have never occurred that you will have to have some kind of bookkeeping system in place. As a self-employed or freelance author, your commissions or royalties are your income, and as such, have to be tracked.  Your income may come from various streams such as contract work, royalties from e-book, print book and audiobook sales, public
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What’s all the noise about Audiobooks?

In my last post, I mentioned two main streams of income or royalties: e-books and printed books.  The third income stream that I did not have enough time to include is audiobooks. Audiobooks at one time were only produced for best-sellers, but in recent years, the market has opened itself up to indie authors, with an additional source of income for authors.  According to Audible, only 5% of traditional books (e-books and print books) are produced into audiobooks.  There are several options available for US authors, and I’m sad to say, less options are out there for international authors including
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