Monthly Archives May 2015

Customize the Headlines of Your Cost-Per-Click KDP Ads

  Sometime back in January, Kindle Direct Publishing launched its new pay-per-click advertising campaign through Amazon Marketing Services. The service is only available for any KDP select titles, meaning, they must be exclusive through Amazon. I decided to try out campaigns for both of my e-books that were already in KDP select and KDP Unlimited. Some said that this would put indie books in the big leagues, while I think it’s more like the minor leagues. Why? Because the ads are so small, not much bigger than one square inch and with very little information: The title, the number of
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Audience Participation

     These days, a writer who allows it will get plenty of feedback from his readers. I encourage it; it helps me to know what I’m doing badly, what I’m doing well, and what I could try that I haven’t yet thought to do. But there are pitfalls to the practice, some of which are less than obvious.      For one thing, people who merely want to piss you off have as much access to you as those interested in an honest exchange. I’ve received a fair amount of such “input.” I hardly need to tell you that I don’t
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